The Dark Side
Yes, yes, yes… I realize that it’s merely one more in a long line of shameless tie-ins/merchandising schemes allowing George Lucas to milk just a few more dollars from his cash cow, er, modern mythology. Unfortunately for my cynicism, this particular tie-in happens to be very sweet and delicious, and plays on my chocoholism like a Jedi mind trick.
Unfortunately, it’s next to impossible to find the “Dark Side” (read: dark chocolate) M&M’s anywhere in Lincoln. Renae and I spent several hours one weekend driving all over town, to no avail. Luckily, the drugstore near my office had them in stock, and I picked up a couple bags. And wouldn’t you know it, a few days later, they were all sold out, leaving only those namby-pamby milk chocolate “Jedi” M&M’s for the suckas.
Somehow I doubt the dark chocolate M&M’s will stick around once Revenge Of The Sith has come and gone, which means I’ll need to stock up on a few more bags ASAP. Seriously, whoever came up with this idea at Mars deserves a raise, and frankly, I’m a little surprised it hasn’t been done before (AFAIK). I haven’t been this excited about candy in a long time, and nearly everyone who tries them freaks out in a big way.
On a design sidenote, I have to say that I really like the color scheme of the dark M&M’s. They provide a nice contrast to the normal kind, and those dark, rich colors are quite intoxicating in their own way.
Comments
Nicholas
May 13, 2005 1:44pmThis post just changed my life. If I don’t find these M&Ms;by tonight, I might lose my mind.
Jason
May 15, 2005 7:40pmAttention Lincolnites… the Target over on 48th street has the mother lode of these. I picked up about 6 or 7 bags myself.
Jason Wilken
May 15, 2005 10:14pmAttention everyone (not just Lincolnites). Yesterday (the 14th), we found dark chocolate and dark peanut M&Ms;at a Target in Connecticut. Two states makes a trend…Target has the dark chocolate M&Ms;!
Nicholas
May 16, 2005 2:50pmIt took me all weekend, but I finally found the precious M&Ms;in Baton Rouge. Walgreens on Siegen and Perkins. Nobody else I checked had them, though I didn’t try Target.
I bought eight bags. I need to go back for more, before they run out.
Trae
May 16, 2005 10:57pmI sprung for a pack on your recommendation and I have to say this is the finest product that commercialism has brought to us since I can’t remember when. I got mine at Kroger so I guess they’re pretty much everywhere now.
RT
May 18, 2005 9:52amThe 48th Street Target is sold out—argh! Any other recommendations? I’m dying to get my hands on some of these…
Renae
May 18, 2005 10:14amRT, not to worry, as we were putting them in the cart, Jason counted out “One to take to Tredways” (for Firefly watching, of course). However, if you don’t mind peanut M&Ms;I’ll bring a whole bag over for you at tea time to hold you over until you can find more. :)
Jason
May 18, 2005 9:28pmMmmmm… dark chocolate and “Firefly”. The ingredients for the *perfect* evening.
margo kenney
June 20, 2005 9:49pmDoes anyone know where to buy the dark m&m’s at this late date? I’d really love to have more.
Jason
June 21, 2005 8:54amMy fiance’s roommate came across a batch at the local Target last week, so I’m assuming they’re still in the market somewhere.