Why did the Gap squander that brilliant Spike Jonze commercial?
Slate wonders why the Gap squandered that brilliant Spike Jonze commercial, and looks at the future of the brand itself: “I was thinking about the fact that Monica Lewinsky’s famous blue dress came from the Gap. That was back in the mid-1990s - rosier days for the company. Can you imagine a White House intern now - a well-off woman from Beverly Hills who considers herself fashion-forward - buying a dress from the Gap? I can’t. Maybe Banana Republic… It’s just a sign of how badly things have gone for the brand: They can’t even get world leaders to ejaculate on their clothes anymore.“ Zing.
Comments
bethany
December 22, 2005 11:11pmWell, the GAP owns Banana Republic (and Old Navy, and Forth & Towne), so as long as the interns of the nation are shopping at one of those stores, they’re probably happy.